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— FROGMA MOVEMENT · EST. 2024

SHAVE
THE
FROG

FROGMA  [ˈfrɔːg.mə]

A way of living with awareness, curiosity and love. Not Dogma. Not Escape. Not Ego. Not Perfect — just awake.

Shop Drop 001 Join The Pond
001 Limited Drop
4 Universal Laws
∞ Ripples
Current Drop
001
Limited · Exclusive
Community
The Pond
Question Askers Welcome
STF Hoodie
$89
Frog Green · Forest · Navy
The Tagline
"Wear the question."
STF Mascot
Scroll
WEAR THE QUESTION· ONE FROG. ENDLESS RIPPLES.· THE POND COMMUNITY· SHAVE THE FROG· SPEAK TRUTH. CREATE RIPPLES.· QUESTION EVERYTHING. GROW ENDLESSLY.· LIVE THE ANSWER· WEAR THE QUESTION· ONE FROG. ENDLESS RIPPLES.· THE POND COMMUNITY· SHAVE THE FROG· SPEAK TRUTH. CREATE RIPPLES.· QUESTION EVERYTHING. GROW ENDLESSLY.· LIVE THE ANSWER·

We believe one question can change everything. STF is engineered to push the boundaries of conscious living — with garments that carry a question, philosophy stitched into every thread, and a community built for the people who won't stop asking why.

// Current Drop

Drop 001

Full Collection →
product-hoodie.png · 1200×525 · 16:7
Signature Piece
STF Hoodie
The flagship. Heavy-weight premium fleece. The STF badge embroidered on the chest. Wear the question where it counts — at eye level, in the world, every day.

Available in Frog Green · Deep Forest · Midnight Navy.
$89
→
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Essential
Classic Tee
The everyday carrier. Wear the question lightly. 100% organic cotton, STF chest badge print.
$45
→
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Headwear
STF Cap
Trucker cut, embroidered STF mark on front panel. Low profile. High philosophy.
$38
→
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Spread It
Sticker Pack
6-sticker set. Put the question everywhere. Laptop, bottle, wall — the frog travels.
$15
→
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Carry It
Tote Bag
Heavy canvas. The question rides shotgun. Every errand is a philosophy seminar.
$28
→

// The Koan

What Does It Mean To Shave The Frog?

Nothing. Everything. Something your brain won't let go of.

That confused pause you feel right now — that's not a bug. That's the whole point. We built a brand around that exact moment of friction.

Because the world doesn't need more noise. It needs better questions. Questions worn on the body, carried into the world, dropped into conversations. That's what STF is.

"Your voice matters. But first, it needs to have something real to say."

The Four Laws →
FROGMA Meditating Frog
1
Ask the
Question
The first law
2
Think
Deeper
The second law
3
Create
Change
The third law
4
Inspire
Others
The fourth law

// The Framework

The Four Laws

The philosophical operating system behind every piece we make.

01
❓
Ask the Question

The frog makes you pause. Before the answer, before the action — the question. Every purchase, every wear starts here.

02
🧠
Think Deeper

Surface answers aren't answers. The pond has depth. We build for people who won't settle for the first response they produce.

03
⚡
Create Change

A question with no action is just philosophy. Thought becomes movement. Wear it. Say it. Live it. Start the ripple.

04
🌊
Inspire Others

One frog, one stone. The ripples reach the edge of the pond. Your question gives others permission to ask their own.

One Frog.
Infinite
Ripples.
Philosophy: Wear the Question
Community: The Pond
Drop: 001 — Limited
Mission: One Question. Endless Ripples.

// The Brand

Philosophical
Streetwear
For The
Curious.

Shave the Frog isn't about clothing. It's about the moment of friction when someone reads those three words and their brain says "...wait, what?" — and in that pause, something shifts.

We built a brand around that shift. Around the belief that the right question worn on the right shirt can start a conversation that changes a life.

"The world doesn't need more noise. It needs better questions. We're stitching them in."

The Four Laws Join The Pond

// The Community

The Pond

The Pond

Where question-askers live. The community behind the brand — philosophers, creatives, the people who can't stop asking "but why?"

🐸
Deep Thinkers
💬
Real Conversations
🎁
Exclusive Drops
🌊
Ripple Effect

// Drop 001 is Live

Ready To Wear
The Question?

Limited pieces. When they're gone — they're gone. The pond doesn't wait.

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